May 03

The site presents interesting ways to gather user responses without requiring clicks. Such layouts allow users to tunnel in on their interests and preferences without the distraction of clicking. Surveys with such layouts may be another step towards improving completion rates. According to GMI’s website, Flash surveys with click UI’s have improved through put 17% (likely due to attrition during load of HTML pages) with additional 13% completion when creative elements are involved (fun factor). A no click survey would decrease visual distractions and user action requirements (so less delay) and such a UI is certainly novel and possesses a ‘fun factor’ likely resulting in superior completion rates to certain user demographics.

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