May 03

While still much effort is placed on capturing user behavior then forming models and forecasts to gain user insight, according to Andreas Weigend, (former Chief Scientist for Amazon) these approximations have hit their limit. He sees the next step in better serving customers is by knowing what questions to ask the users, and providing them incentive to respond. So a survey that provides select questions to users based upon existing user/persona algorithms should exist on every major ecommerce site.

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