May 09

Mobile surveys could capture insights from new and influential demographic groups, and may be catchy as they give users something to do when waiting, or perhaps offline, that will result in a reward (cash or virtual).

While the idea of mobile based surveys is nothing new ( Mechanical Turk on mobile), and neither is throwing GPS location into the mix of user served ads (Admob on iphone), mobile based targeted surveys seems the next logical frontier. For example iphones allows developer GPS interaction and represent the majority of ad’s viewed on mobile devices so it would make sense to launch the app for iphones first. Unfortunately iphones do not fully support flash, so maintaining the creative aspect of some surveys could happen through javascript. Mobile surveys could capture insights from new and influential demographic groups, and may be catchy as they give users something to do when waiting, or perhaps offline, that will result in a reward (cash or virtual).

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