May 07

Surveys can be incorporated into many different media types, where relevent virtual rewards can exist. They could be placed in social networking sites like Myspace and Facebook through games such as mobsters, sorority life (to gain experience),

or in the form of pokes. Viral marketing techniques as the product giveaway by Dr Pepper, or art such as the valentines day cards by Honda, site skins or customized videos as done by Disney. There are many techniques brands are leveraging to make their presence known, those same methods can be used to gather more information on their users. Finally when a survey is completed, a scrape of the users public profile could then be performed giving more demographic info.

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